As a graduate of the Coaches Training Institute (CTI), a program accredited by the International Coaching Federation (ICF), I adhere to the ethical standards set forth by these professional institutions. When partnering with clients, I employ the CTI co-active model as the foundation of our partnership.

Peter’s diverse and extensive career provides invaluable insights gained from senior leadership roles within some of the most admired corporations in North America and Europe. His inclusive approach and cultural sensitivity are rooted in his experiences living and working in the Pacific Rim, Central Europe and numerous American cities. Earlier professional roles enable Peter to support coaching clients with a wealth of firsthand leadership experiences within industries such as Biotechnology, Personal Care Products, Consumer Appliances, Power Tools, and Beverage Alcohol.

In 2022, Peter retired as Chief Executive Officer of Trait Biosciences, a Los Alamos, NM biotechnology start-up specializing in the research and development of Intellectual Property used in formulating CBD health and wellness products. During his tenure as CEO, Peter spearheaded Trait’s successful $25 million Series A financing underwritten by a multinational CPG company and venture capital partners. Prior to joining Trait Biosciences, Peter served as President, Chief Marketing and Innovation Officer for Diageo North America, where he oversaw North America’s largest portfolio of premium spirits and beer brands including Johnnie Walker, Smirnoff, Crown Royal, Captain Morgan, Tanqueray, Bulleit, Ketel One, Don Julio, Baileys , Guinness, and Red Stripe. His leadership of the marketing and new product development functions transformed Diageo to become the industry leader in product innovation.

Earlier in his career Peter served as a full-time faculty member at The University of Canterbury’s Graduate School of Business in Christchurch, New Zealand teaching Marketing Strategy in the MBA curriculum. He left his academic post and relocated his family to Geneva, Switzerland to serve as Procter & Gamble’s Vice President of European Marketing, overseeing the marketing function for Duracell Batteries and Braun Appliances.

Before his international roles, Peter was Gillette’s Head of North American Marketing, launching the industry-leading brands Mach3 Turbo and Venus razors. Earlier, he served as Director of Marketing at Black & Decker, where he was involved in the launch of the DeWalt Power Tool Company. Peter’s first job after completing undergraduate studies was at a Bethlehem Steel mill where he served as the company’s youngest labor relations manager, negotiating grievances with the United Steelworkers Union.

Peter holds a B.S. from Cornell University and an MBA from the Wharton School of Business at the University of Pennsylvania. He has served as an Independent Board Director for numerous privately held companies and publicly traded (NYSE and NASDAQ) corporations. He currently serves on the Board of Directors of Franklin BSP Realty Trust, Inc. (NYSE: FBRT), Hood River Distillers Inc. and Bedoukian Research Inc., and the Advisory Boards of Charles Jacquin et Cie, and Lucid Green Technology. Peter previously served on the not-for-profit Boards of The Children’s Trust Fund of Massachusetts, The Advertising Council of America and Effies Worldwide.

Raised in a bustling household of seven children by first-generation Irish parents, Peter’s curiosity for learning and gritty work ethic were instilled at an early age. His lively childhood fostered a collaborative spirit and advocacy for inclusiveness that Peter has championed throughout his professional career.

Peter married his hometown sweetheart and the family they created remains his greatest joy. He takes immense pride in watching the continual growth of his adult children (daughter and son) as they navigate their own professional paths.

Peter’s career led him to live on three continents, calling “home” to more than a dozen cities. During college he worked as a bartender in Dublin, and to this day he continues to take pride in pouring a Guinness “perfect pint”. Early in his career as the marketing director for a range of kitchen appliances, Peter managed the PBS sponsorship of Julia Child’s renown cooking program. He enjoyed personal time and learned many lessons from Julia and her colleague Jacques Pépin over several years of working together. Despite his time with these culinary legends, Peter continues to claim mac and cheese from the box as his “signature” dish.

Throughout life, Peter has nurtured his restless curiosity and embraced the risks that come with new adventures and learning. His professional journey was fueled by the satisfaction and reward he felt supporting colleagues to deliver their “personal best” as they pursued their business goals. Today, as an executive coach, he feels deep fulfillment helping clients learn new skills and behaviors that empower them to achieve their professional aspirations.

Peter and his wife currently reside in Connecticut and enjoy annual retreats at a family cabin nestled in the Black Hills of South Dakota.